About Us

You Be-Natural’s Commitment to Ethnic Hair Care

You Be-Natural is a system of natural hair products, formulated with a potent blend of ingredients derived from nature,
to help people of all backgrounds and hair types answer their curly hair care questions.

From transitioning relaxed hair to styling your curly hair, we’re with you on every step of your natural hair journey as you Define Your Natural.

Learn more about our company and our rigorous
research and testing process using the links below.

Luster Products Chicago Heritage - You Be-Natural

About Luster Products

Luster Products, Inc. is the leading African-American owned manufacturer of premium personal care products serving people worldwide. We invite you to learn more about our company, our family business and our philanthropic efforts.

You Be-Natural provides the finest hair care products for natural hair.

Product Development

Our rigorous testing process is among the most enhanced in the ethnic hair care industry. Read about our testing process and company testing salon.

In The News - You Be-Natural

In The News

Get the latest news from our company, our partners, and about our ethnic hair care products.

Contact Info


Natural Products for
Curly and Straight Hair

1104 W 43rd Street
Chicago, IL 60609
(773) 579-1800

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