Creating the Finest Hair Care Products for Natural Hair

You Be-Natural provides the finest hair care products for natural hair.

Following in the tradition of our founder, Fred Luster, Sr., we continually innovate new products to bring the best hair care products for natural hair to the multicultural, curly natural hair market.

Our product development team follows a rigorous product creation and testing process, right within our Chicago research and development laboratory. Our Chicago facility also includes a full-service testing salon, where we conduct product testing on real people every week.