Luster Products: A Leader in African American Hair Care Products

Luster Products, Inc. is the leading African-American owned manufacturer of premium personal care products servicing people worldwide. Luster Products’ brands include You Be-Natural, Pink Brand, S-Curl, PCJ, and YOU. Our product lines serve men, women, children and the stylist market.

Today, Luster Products employs more than 400 people worldwide. Our products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. Our main facility – corporate offices, plant and warehouse – is situated on 17 acres in Chicago’s Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and South Africa.

The phenomenal growth and success of Luster Products has been attributed to the business savvy and commitment of our founder and first president, Fred Luster, Sr., a staff of hardworking, loyal employees and a family spirit that permeates the entire organization.

Our Heritage

Fred Luster Sr - You Be-NaturalThe late Fred Luster, Sr., a successful hairstylist in Chicago, Illinois, was inspired to develop a line of hair care products that would specifically cater to the health and maintenance of the hair. At the outset, he sold his personally developed products exclusively in his salon. As demand increased — and word spread about his products’ effectiveness — Mr. Luster sold his products to other hairstylists. As a result of this early success, Mr. Luster founded Luster Products, Inc. in 1957. Inspired by the support of his family, Mr. Luster guided the company from a modest storefront operation into a multi-million dollar, worldwide enterprise.

In spite of his huge success, Fred Luster, Sr. remained a lifelong supporter of organizations committed to the economic and educational advancement of his community.

Luster Products Principals

Jory Luster

Jory Luster - You Be-NaturalAs president of Luster Products, Inc., Jory Luster is responsible for the overall performance of the company. It is his responsibility to oversee operations both domestically and internationally.

Jory Luster is a graduate of Bradley University, where he earned a Bachelor of Science degree in Business Administration. He received his MBA from the Kellogg Graduate School of Management.




Fred Luster II
Vice-President/Director of Research and Development

Fred Luster II - You Be-NaturalFred Luster, II is charged with directing our Research and Development Labs, which are  responsible for developing new products, gauging new trends and keeping abreast of industry progress. The primary function of the department is to develop innovative new products while maintaining the highest standards for raw materials and finished products. Mr. Luster also serves as chairman of the Black Heritage Foundation Golf Outing.

Fred Luster, II received his Bachelor of Science degree in Chemistry from Bradley University.



Sonja Luster-Munis
Vice-President/Director of Systems Administration

Sonja Luster - You Be-NaturalSonja Luster-Munis joined Luster Products, Inc. in 1984 as Director of Systems Administration. Mrs. Luster-Munis is credited with automating the company’s business and telecommunications systems. As Vice-President, she directs the MIS, Customer Service, Telecommunications and Human Resource departments. She also assists in the implementation of company policy and operating procedures.

Two of Sonja’s many professional accolades and achievements include being the recipient of the Black Enterprise “Up & Coming Black Professional Women” and the Black Rose Award.


Luster Products Philanthropy

Black Heritage Foundation

Established in 1989 by the late Fred Luster, Sr., as the philanthropic arm of Luster Products, Inc., the Black Heritage Foundation is a non-profit, charitable foundation whose primary purpose is to support community-based organizations that promote positive values, community service and aspirational role models for the African-American community. Over the years, the Foundation has contributed to such organizations as the American Cancer Society, Habilitative Systems, Lawndale Community School and The Rising Star.

To date, more than one million dollars has been distributed to beneficiary organizations. With the Foundation’s ongoing support, the candles of hope that these organizations provide continue to shine brightly throughout the African American community.

Black Heritage Golf Outing


The Black Heritage Foundation hosts an annual Luster Products Black Heritage Golf Outing. This event attracts hundreds of business and community leaders and serves as a fun-filled day that raises funds for the Foundation’s beneficiary organizations.

Black Heritage Golf Outing

Luster Family - Black Heritage Golf Outing

Luster Team - Black Heritage Golf Outing